Even though this was a 'flash creative' I had a lot of fun designing this concept for a drone delivery service for Amazon. My aim was to steer away from the use drone images. My Idea for Edge was to represent the lift off and landing of a drone using a stylised arrow. The colours used represent both the ground and sky help to put across the feeling of air delivery. This sat next to the Amazon logo type which is used by their other products such as Amazon Prime, Amazon Fresh and Amazon Flex.