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A new era in delivery service

The brief: to design a “test” logo for Amazon’s yet to exist drone delivery service.

As usual — I like to go above and beyond and created and entire brand.

My aim was to steer away from the use drone images. My idea for Edge was to represent the lift off and landing of a drone by using a stylised arrow. The colours used represent both ground and sky to signify the feeling of air delivery. This sat next to the Amazon logo type which is used by their other products such as Amazon Prime, Amazon Fresh and Amazon Flex.
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