[vc_row full_width=”stretch_row” full_height=”yes” initial_loading_animation=”fadeIn” pofo_bg_image_type=”cover-background” desktop_height=”800px” pofo_enable_responsive_css=”1″ pofo_hidden_markup_1507704048_2_89=”” css=”.vc_custom_1704294681021{background-image: url(http://paulcollett.co.uk/wp-content/uploads/2023/08/kingsman-hero-1.jpg?id=3701) !important;}” responsive_css=”height_tablet:700px|height_mobile:500px” class=”top-space”][vc_column width=”1/1″][/vc_column][/vc_row][vc_row full_width=”stretch_row_content” initial_loading_animation=”fadeIn”][vc_column width=”1/6″][/vc_column][vc_column width=”1/3″][pofo_section_heading pofo_heading_type=”heading-style2″ heading_preview_image=”heading-style2″ pofo_title_font_weight=”800″ pofo_title_element_tag=”h3″ pofo_hidden_markup_1507704398_2_97=”” pofo_hidden_markup_1504962443_2_46=”” pofo_hidden_markup_1504961628_2_78=”” pofo_heading=”Kingsman” css=”.vc_custom_1704293861247{margin-bottom: 20px !important;}”][/vc_column][vc_column width=”1/3″][vc_column_text pofo_hidden_markup_1507704568_2_78=”” pofo_hidden_markup_1507704232_2_82=”” css=”.vc_custom_1704293881014{margin-bottom: 30px !important;}”]

20th century fox wanted an iconic poster design for “Kingsman: The Secret Service,” I was briefed to create an alternate visual poster that encapsulated the essence of espionage and sophistication found at the heart of the film.

[/vc_column_text][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row initial_loading_animation=”fadeIn” pofo_hidden_markup_1507705031_2_44=”” css=”.vc_custom_1507705055609{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column width=”1/1″ pofo_hidden_markup_1507709561_2_20=”” css=”.vc_custom_1507709739552{padding-right: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”3695″ img_size=”full” alignment=”center” el_class=”no-margin-bottom single-img-full” css=”.vc_custom_1704293900202{padding-top: 50px !important;padding-bottom: 50px !important;}”][/vc_column][/vc_row][vc_row full_width=”container” initial_loading_animation=”fadeIn”][vc_column width=”1/6″][/vc_column][vc_column width=”1/6″][/vc_column][vc_column width=”1/6″][/vc_column][vc_column width=”1/2″][pofo_section_heading pofo_heading_type=”heading-style4″ heading_preview_image=”heading-style4″ pofo_hidden_markup_1507704232_2_65=”” pofo_hidden_markup_1504962597_2_10=”” pofo_hidden_markup_1504962443_2_46=”” pofo_hidden_markup_1504960290_2_62=”” pofo_heading=”The Challenge” pofo_title_color=”#ff214f” pofo_title_font_size=”16px” pofo_title_line_height=”23px” css=”.vc_custom_1704036848516{margin-bottom: 10px !important;}”][pofo_section_heading pofo_heading_type=”heading-style2″ heading_preview_image=”heading-style2″ pofo_title_font_weight=”800″ pofo_title_element_tag=”h4″ pofo_hidden_markup_1507704398_2_97=”” pofo_hidden_markup_1504962443_2_46=”” pofo_hidden_markup_1504961628_2_78=”” pofo_heading=”Elegant espionage” css=”.vc_custom_1704293960097{margin-bottom: 20px !important;}”][vc_column_text pofo_hidden_markup_1507704568_2_78=”” pofo_hidden_markup_1507704232_2_82=”” css=”.vc_custom_1704293988233{margin-bottom: 30px !important;}”]

Considering that the original marketing strategy heavily relied on photographic visuals, I recognised the need for the design to be different from this approach in order to achieve something unique, especially if intended for limited edition releases. It was imperative that the design was set apart from the conventional mainstream promotional campaign.

[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row” parallax=”content-moving” initial_loading_animation=”fadeIn” desktop_height=”800px” pofo_enable_responsive_css=”1″ pofo_hidden_markup_1507641055_2_69=”” css=”.vc_custom_1704294028272{background-image: url(http://paulcollett.co.uk/wp-content/uploads/2023/08/kingsman-wall.png?id=3208) !important;}” responsive_css=”height_mobile:500px”][vc_column width=”1/1″][/vc_column][/vc_row][vc_row full_width=”container” initial_loading_animation=”fadeIn”][vc_column width=”1/6″][/vc_column][vc_column width=”1/6″][/vc_column][vc_column width=”1/6″][/vc_column][vc_column width=”1/2″][pofo_section_heading pofo_heading_type=”heading-style4″ heading_preview_image=”heading-style4″ pofo_hidden_markup_1507704232_2_65=”” pofo_hidden_markup_1504962597_2_10=”” pofo_hidden_markup_1504962443_2_46=”” pofo_hidden_markup_1504960290_2_62=”” pofo_heading=”The Idea” pofo_title_color=”#ff214f” pofo_title_font_size=”16px” pofo_title_line_height=”23px” css=”.vc_custom_1704037002685{margin-bottom: 10px !important;}”][pofo_section_heading pofo_heading_type=”heading-style2″ heading_preview_image=”heading-style2″ pofo_title_font_weight=”800″ pofo_title_element_tag=”h4″ pofo_hidden_markup_1507704398_2_97=”” pofo_hidden_markup_1504962443_2_46=”” pofo_hidden_markup_1504961628_2_78=”” pofo_heading=”I’m a winner” css=”.vc_custom_1704294039996{margin-bottom: 20px !important;}”][vc_column_text pofo_hidden_markup_1507704568_2_78=”” pofo_hidden_markup_1507704232_2_82=”” css=”.vc_custom_1704381299614{margin-bottom: 30px !important;}”]

Departing from the conventional poster styles, the concept was based on a fusion of two symbolic elements that defines the Kingsman world: the signature black-rimmed glasses and a silenced pistol.

Taking these elements as a starting point, I then merged both concepts into a simplified illustration that possessed the versatility to be applied across all social channels. This approach not only resonated with the film’s message but also provided a visually impactful representation of the core themes within The Kingsman.

[/vc_column_text][/vc_column][/vc_row][vc_row initial_loading_animation=”fadeIn” pofo_hidden_markup_1507705031_2_44=”” css=”.vc_custom_1507705055609{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column width=”1/1″ pofo_hidden_markup_1507709561_2_20=”” css=”.vc_custom_1507709739552{padding-right: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”3206″ img_size=”full” alignment=”center” el_class=”no-margin-bottom single-img-full” css=”.vc_custom_1704294224181{padding-bottom: 50px !important;}”][/vc_column][/vc_row][vc_row full_width=”container” initial_loading_animation=”fadeIn”][vc_column width=”1/6″][/vc_column][vc_column width=”1/6″][/vc_column][vc_column width=”1/6″][/vc_column][vc_column width=”1/2″][vc_column_text pofo_hidden_markup_1507704568_2_78=”” pofo_hidden_markup_1507704232_2_82=”” css=”.vc_custom_1704294377148{margin-bottom: 30px !important;}”]

The movie’s director, Mathew Vaughn, selected this idea and shared with me the following quote.

[/vc_column_text][pofo_blockquote pofo_blockquote_style=”blockquote-style-1″ pofo_blockquote_preview_image=”blockquote-style-1″ pofo_author=”Mathew Vaughn”]We love the simplicity of this idea and design. It’s a nod to the great Saul Bass who once described his main goal for his title sequences as being to ’try to reach for a simple, visual phrase that tells you what the picture is all about and evokes the essence of the story.[/pofo_blockquote][/vc_column][/vc_row][vc_row initial_loading_animation=”fadeIn” pofo_hidden_markup_1507705031_2_44=”” css=”.vc_custom_1507705055609{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column width=”1/1″ pofo_hidden_markup_1507709561_2_20=”” css=”.vc_custom_1507709739552{padding-right: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”3696″ img_size=”full” alignment=”center” el_class=”no-margin-bottom single-img-full” css=”.vc_custom_1704294249417{padding-bottom: 50px !important;}”][/vc_column][/vc_row][vc_row initial_loading_animation=”fadeIn” pofo_hidden_markup_1507705031_2_44=”” css=”.vc_custom_1704109421157{padding-top: 0px !important;padding-bottom: 0px !important;}” id=”contact”][vc_column width=”1/1″ pofo_hidden_markup_1507709561_2_20=”” css=”.vc_custom_1507709739552{padding-right: 0px !important;padding-left: 0px !important;}”][/vc_column][/vc_row]