[vc_row full_width=”stretch_row” full_height=”yes” initial_loading_animation=”fadeIn” pofo_bg_image_type=”cover-background” desktop_height=”800px” pofo_enable_responsive_css=”1″ pofo_hidden_markup_1507704048_2_89=”” css=”.vc_custom_1704222081285{background-image: url(http://paulcollett.co.uk/wp-content/uploads/2024/01/disney-Hero.jpg?id=22924) !important;}” responsive_css=”height_tablet:700px|height_mobile:500px” class=”top-space”][vc_column width=”1/1″][/vc_column][/vc_row][vc_row full_width=”stretch_row_content” initial_loading_animation=”fadeIn”][vc_column width=”1/6″][/vc_column][vc_column width=”1/3″][pofo_section_heading pofo_heading_type=”heading-style2″ heading_preview_image=”heading-style2″ pofo_title_font_weight=”800″ pofo_title_element_tag=”h3″ pofo_hidden_markup_1507704398_2_97=”” pofo_hidden_markup_1504962443_2_46=”” pofo_hidden_markup_1504961628_2_78=”” pofo_heading=”Disney” css=”.vc_custom_1704220640312{margin-bottom: 20px !important;}”][/vc_column][vc_column width=”1/3″][vc_column_text pofo_hidden_markup_1507704568_2_78=”” pofo_hidden_markup_1507704232_2_82=”” css=”.vc_custom_1704291852053{margin-bottom: 30px !important;}”]
My work with Disney was a freelancing contract aimed at creating social media graphics to commemorate the 90th birthday of Disney’s beloved icon, Mickey Mouse. This project seeks to infuse the magic of Mickey into a diverse range of effectively engaging social posts and shareable content.
[/vc_column_text][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row initial_loading_animation=”fadeIn” pofo_hidden_markup_1507705031_2_44=”” css=”.vc_custom_1507705055609{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column width=”1/1″ pofo_hidden_markup_1507709561_2_20=”” css=”.vc_custom_1507709739552{padding-right: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”3645″ img_size=”full” alignment=”center” el_class=”no-margin-bottom single-img-full” css=”.vc_custom_1704220737268{padding-top: 50px !important;padding-bottom: 50px !important;}”][/vc_column][/vc_row][vc_row full_width=”container” initial_loading_animation=”fadeIn”][vc_column width=”1/6″][/vc_column][vc_column width=”1/6″][/vc_column][vc_column width=”1/6″][/vc_column][vc_column width=”1/2″ css=”.vc_custom_1704222621212{padding-top: 0px !important;padding-bottom: 0px !important;}”][pofo_section_heading pofo_heading_type=”heading-style4″ heading_preview_image=”heading-style4″ pofo_hidden_markup_1507704232_2_65=”” pofo_hidden_markup_1504962597_2_10=”” pofo_hidden_markup_1504962443_2_46=”” pofo_hidden_markup_1504960290_2_62=”” pofo_heading=”The Challenge” pofo_title_color=”#ff214f” pofo_title_font_size=”16px” pofo_title_line_height=”23px” css=”.vc_custom_1704036848516{margin-bottom: 10px !important;}”][pofo_section_heading pofo_heading_type=”heading-style2″ heading_preview_image=”heading-style2″ pofo_title_font_weight=”800″ pofo_title_element_tag=”h4″ pofo_hidden_markup_1507704398_2_97=”” pofo_hidden_markup_1504962443_2_46=”” pofo_hidden_markup_1504961628_2_78=”” pofo_heading=”Mickey’s big day” css=”.vc_custom_1704220780916{margin-bottom: 20px !important;}”][vc_column_text pofo_hidden_markup_1507704568_2_78=”” pofo_hidden_markup_1507704232_2_82=”” css=”.vc_custom_1704291874553{margin-bottom: 30px !important;}”]
Marking Mickey Mouse’s 90th birthday, Disney orchestrated a year-long campaign across their social media platforms, culminating with the grand finale at Disneyland Paris.
Navigating the extensive Mickey Mouse brand guidelines throughout this entire campaign presented a notably demanding task.
[/vc_column_text][/vc_column][/vc_row][vc_row initial_loading_animation=”fadeIn” pofo_hidden_markup_1507705031_2_44=”” css=”.vc_custom_1507705055609{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column width=”1/1″ pofo_hidden_markup_1507709561_2_20=”” css=”.vc_custom_1507709739552{padding-right: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”3541″ img_size=”full” alignment=”center” el_class=”no-margin-bottom single-img-full” css=”.vc_custom_1704221036427{padding-top: 50px !important;padding-bottom: 50px !important;}”][/vc_column][/vc_row][vc_row full_width=”stretch_row_content” pofo_enable_responsive_css=”1″ pofo_hidden_markup_1507635156_2_10=”” css=”.vc_custom_1510042838386{padding-right: 7% !important;padding-left: 7% !important;background-color: #1c1c1c !important;}” responsive_css=”padding_right_desktop:4%25|padding_left_desktop:4%25|padding_right_tablet:15px|padding_left_tablet:15px”][vc_column pofo_column_animation_style=”fadeInUp” width=”1/3″ pofo_enable_responsive_css=”1″ pofo_hidden_markup_1507636044_2_14=”” offset=”vc_col-md-4 vc_col-xs-12″ responsive_css=”margin_bottom_mobile:30px”][vc_single_image image=”3529″ img_size=”full” alignment=”center” el_class=”no-margin-bottom”][/vc_column][vc_column pofo_column_animation_style=”fadeInUp” width=”1/3″ pofo_enable_responsive_css=”1″ pofo_hidden_markup_1507636044_2_14=”” offset=”vc_col-md-4 vc_col-xs-12″ pofo_column_animation_delay=”200″ responsive_css=”margin_bottom_mobile:30px”][vc_single_image image=”3532″ img_size=”full” alignment=”center” el_class=”no-margin-bottom”][/vc_column][vc_column pofo_column_animation_style=”fadeInUp” width=”1/3″ offset=”vc_col-md-4 vc_col-xs-12″ pofo_column_animation_delay=”400″][vc_single_image image=”3523″ img_size=”full” alignment=”center” el_class=”no-margin-bottom”][/vc_column][/vc_row][vc_row full_width=”stretch_row_content” pofo_enable_responsive_css=”1″ pofo_hidden_markup_1507635156_2_10=”” css=”.vc_custom_1510042838386{padding-right: 7% !important;padding-left: 7% !important;background-color: #1c1c1c !important;}” responsive_css=”padding_right_desktop:4%25|padding_left_desktop:4%25|padding_right_tablet:15px|padding_left_tablet:15px”][vc_column pofo_column_animation_style=”fadeInUp” width=”1/3″ pofo_enable_responsive_css=”1″ pofo_hidden_markup_1507636044_2_14=”” offset=”vc_col-md-4 vc_col-xs-12″ responsive_css=”margin_bottom_mobile:30px”][vc_single_image image=”3526″ img_size=”full” alignment=”center” el_class=”no-margin-bottom”][/vc_column][vc_column pofo_column_animation_style=”fadeInUp” width=”1/3″ pofo_enable_responsive_css=”1″ pofo_hidden_markup_1507636044_2_14=”” offset=”vc_col-md-4 vc_col-xs-12″ pofo_column_animation_delay=”200″ responsive_css=”margin_bottom_mobile:30px”][vc_single_image image=”3524″ img_size=”full” alignment=”center” el_class=”no-margin-bottom”][/vc_column][vc_column pofo_column_animation_style=”fadeInUp” width=”1/3″ offset=”vc_col-md-4 vc_col-xs-12″ pofo_column_animation_delay=”400″][vc_single_image image=”3530″ img_size=”full” alignment=”center” el_class=”no-margin-bottom”][/vc_column][/vc_row][vc_row full_width=”container” initial_loading_animation=”fadeIn”][vc_column width=”1/6″][/vc_column][vc_column width=”1/6″][/vc_column][vc_column width=”1/6″][/vc_column][vc_column width=”1/2″][vc_column_text pofo_hidden_markup_1507704568_2_78=”” pofo_hidden_markup_1507704232_2_82=”” css=”.vc_custom_1704291901600{margin-bottom: 30px !important;}”]
Each week, I was tasked with converting statements or facts into engaging social media posts. Using a collection of illustrations, fonts, and colours in accordance with the brand guidelines, I generated more than 52 different posts that were published across both Facebook and Instagram.
[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row” parallax=”content-moving” initial_loading_animation=”fadeIn” desktop_height=”800px” pofo_enable_responsive_css=”1″ pofo_hidden_markup_1507641055_2_69=”” css=”.vc_custom_1704221078379{background-image: url(http://paulcollett.co.uk/wp-content/uploads/2023/08/disney_Paralax.jpg?id=3476) !important;}” responsive_css=”height_mobile:500px”][vc_column width=”1/1″][/vc_column][/vc_row][vc_row full_width=”container” initial_loading_animation=”fadeIn”][vc_column width=”1/6″][/vc_column][vc_column width=”1/6″][/vc_column][vc_column width=”1/6″][/vc_column][vc_column width=”1/2″][vc_column_text pofo_hidden_markup_1507704568_2_78=”” pofo_hidden_markup_1507704232_2_82=”” css=”.vc_custom_1704380606163{margin-bottom: 30px !important;}”]
Disney also used global sporting occasions to bolster the promotion’s impact, assigning me the duty of crafting Mickey Mouse-themed tickets for Wimbledon and the World Cup. This event-driven initiative achieved resounding success.
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Additionally, I had the opportunity to contribute to various other Disney undertakings, including animating anniversary social posts, film presentations for Sony Pictures and creating accolade posters for Marvel.”
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