The primary objective of this project is to develop a distinctive brand identity for Wolf Pack, elevating their offerings of exclusive holidays to hidden destinations. The brand will embody the sense of wonder, exploration, and unity with nature that is at the core of this company.

I created a logo by combining the initials of the company name, WP. Through subtle adjustments in their positioning, an effect of ruggedness was achieved. To enhance the outdoor essence of the brand and to maintain a connection to the old logo, I integrated silhouettes of trees.

In addition to the logo, a collection of quotes, and images was curated. These resources were designed to be used with various graphics, suitable for platforms like websites, Instagram stories, advertisements, and even simple collectable stickers for campers. The underlying intention was to create an aura of relaxed enjoyment and foster a sense of camaraderie, evoking the sensation of belonging to a close-knit community.

Wolf Pack presented an exciting opportunity to visually capture the essence of adventure and discovery that define the company’s offerings. By combining the mystique of hidden destinations with the sense of community represented by a wolf pack, this project aspires to create a brand identity that resonates with travellers seeking a unique and immersive experience. The brand identity will not only invite travellers to explore hidden destinations but also evoke a sense of unity with nature’s wonders.